I don't like to describe my hair as platinum blonde really. I think it's because I leave it too long between bleaching my roots, so it rarely seems extremely blonde to me! Anyhow, I've had a couple of questions about how I keep my hair platinum blonde, or at least evade brassiness. The lovely Meg from Meg's Budget Boutique asked me this precise question yesterday. I made a post about bleaching my hair a while back, but it didn't really explain what products I use to maintain a pure blonde shade. So, I'm hoping this post will do just that!

I bleach my whole head of hair. Basically, through watching a hairdresser bleach my roots for me a couple of times I started to do it myself. It saves me so much money. I'm not perfect at it, as you can imagine doing the back of your own hair is a challenge, but I get by! It's worth pointing out that I am in no way qualified to be talking about colouring hair, but this works for me.

So, first off, as a general rule of bleaching, you shouldn't bleach your hair to a light blonde colour - that's no good for it - trust me! I remember when I was about 14 bleaching light blonde streaks in my hair and it could just break off or be super stretchy - gross. Only bleach up to a straw-ish shade. Sounds like a disaster, but trust me here!

Once you've achieved the delightful straw-like shade you'll want to reach for a toner. This is what will take your hair up to platinum blonde - it's absolutely key in achieving the lightest shades! I've only ever used Wella Koleston range, they've always served me well! They're not cheap, but I've always been happy with the result and my hairdresser used these on me. I usually stick to the lighter toners, choosing either 12/81 or 12/89, whatever is in stock!

 Mix developer and the toner according to the brands instructions and apply to your hair while it's still wet after washing off your bleach. I apply mine to the roots first, as they need toning the most, then I take the toner down the lengths of my hair after about 7 minutes. Then, after around another 3 minutes, I'll wash it off. With toner I prefer to leave it on for too long rather than washing it off too early, so I'm usually quite generous with the time I leave it on for! I always think it's better to have a slight, say, purple cast to your hair than to still have some yellowy or orangey tones coming through.

By this stage you should have unicorn hair. Yes I said unicorn hair - I'm pretty sure their hair is platinum blonde. But with every wash your hair is going to get slightly brassier. It's a pain that I'm sure many of you suffer too! I'm sure lots of you have also heard of purple shampoos. I use the Pro:voke Weekly Touch of Silver every other time I wash my hair, it's cheap and does the trick. But you'll notice you get to a stage, which for me is about 3 weeks after I initially toned my hair, where your hair seems quite a lot yellower, but you might not be ready to re-bleach your roots yet. What I do at this point is re-tone my hair. Simple really!

And here are my freshly toned and bleached locks. Sorry about using flash, it's made the photo look a bit uneven shadow-wise - but it's dark by like 4 these days!

Of course, your hairdresser can do this all for you! But if your a money-saving keeno like me, then it's definitely worth asking them what products they're using, for example the strength of the developer or the brand of the toner. Take note of how they do your hair too - developing times, do they start at the back / front and so on.

And that's about it! I hope I've remembered everything, but as ever if you have any other questions or if I have missed anything out you can contact me through the comments here or on twitter (@RobynMayday).


  1. your hair is so beautiful! lucky girl x

  2. You are such a star robyn! This is so helpful for me, I dye my hair with the lightest shade of nice n easy so I'm not sure if I should switch to bleach, I've also got very lazy with properly toning my hair lately so I think I'll do that again soon as it's such a good non damaging way of keeping it non yellow and your hair looks so amazing here! And so healthy too, would love a haircare routine post...xxx

    1. So happy this helps you! I'll do a haircare routine point soon hopefully :) xx

  3. Your hair is so stunning, I'd love that colour


  4. wish i could pull off blonde hair!
    Great blog, I am now following!
    Katie xx

    Dreaming of Forever.

  5. I've just gone blonde and not really want to bleach my hair so the tips here really help, thank you.

  6. God I tried soooo hard to go blonde last year, like white blonde. Bleached the living fuck out of my hair (aka 7x times) but it just wouldn't go any lighter, even with toners and silver shampoo and all that jazz. my hair is just as stubborn as myself haha so i gave up and went ginger - and that was the best decision ever!! :)

    Miss drifted Snow White

  7. your hair is lovely! I tried to go a really light blonde once...it didn't turn out too well haha

    Francesca xo

  8. Your Hair Looks Gorgeous.
    Great post.
    I would appreciate it if you take some time out and visit my blog at

  9. Hi! I just found this post because I'm doing a lot of Googling to try & make my hair look better. I had dyed black hair ( since 2001) & I had it bleached professionally twice. Now it's turned this awful brassy shade & it's damaged so badly. So they can retone my hair at the salon? Just put toner on my 2weeks ago bleached hair? What's your advice for damage? It really looks dreadful. I loved it after I left the salon but now that I've washed it & I'm on my own with it, it sucks! You can reply on my blog if you'd like. http://mabelcooks.blogspot.com/

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