I've come accross so many people who have no idea what I'm talking about when I mention the classifieds section of fashion magazines. In my eyes, they're completely missing out on spotting brilliant bargain websites for clothes and shoes, but moreover, they're missing out on discount codes! In all honesty, I will rarely buy something online unless I have a voucher /discount code, as I'm not ashamed to admitt being one of the worlds most fashion-frugal (
Some of my friends can afford to spend £50 a week of their student loans on a single dress in Topshop. I can't - and to be honest it doesn't bother me as I feel better finding little-known brands or shops on the internet who sell similar clothing for a fraction of the price. Most of these shops I've discovered in the back pages of magazines, amongst the section where you often find plastic surgery ads, which I'm sure many people just flick past (I hope)!
The photos here show Look magazine, which has a section called the Look Directory. These two pages are filled with online shops! Often within their ads they include a discount code. In my experience this can be anything from free delivery or ten percent off, up to 40% off! Most fashion realated magazines have similar sections. Obviously, this is a way for lesser-known brands to build their customers, but it's also a great opportunity for us shoppaholics to snap up some brilliant deals and to have a look at some interesting, new online fashion stores.
Next time you pick up a magazine, have a look at the classifieds if you're a bargain shopper like me - soon the classifieds section will be the most loved pages of your mags!
Ps. I haven't shared the discount codes as I don't know if I'm allowed to?! So if you want one, tweet me! (@RobynMayday)