Robyn mayday UK fashion blog

UK style blogger

Turns out I've been living under a rock... an Instagram-shaped rock. 'Bloggers', 'influencers' and generally all sorts of people are frequently using bots on Instagram - automated tools developed to gain you followers and likes. Here's how I found out that some of the 'grammers I followed were using bots, and why this tactic makes me feel so uncomfortable.


Disclaimer: I'm not out to upset anyone with post. I just want to give the issue some air time, enable anyone interested to understand insta bots and share my opinion. I think it's only fair that everyone understands this tactic and forms their own opinions about it. I'd love to hear your thoughts too.

What are Instagram bots?

I came across a post last weekend by Sam Squire. Lured in by a (very well written) tweet. It claimed he'd become an 'Instagram influencer' using bots. I was curious, so I read the post. I knew bots existed and had already decided that I would never use them - for reasons I'll explain later - but I was eager to understand a bit more about them. So here's what I found out from that post and an evening of frantic googling (we've all been there).

When you use a bot to 'boost' your account, it can automatically like and sometimes comment on posts across Instagram - in turn, increasing your prevalence across users' feeds. It can also follow and unfollow accounts rapidly on your behalf. You'll gain followers and likes in return from this automated activity. This can all be done quite intelligently and subtly, if you opt for premium tools, based on hashtags. So, for example, I might want to optimise on #fbloggers, because it's a more 'natural' choice for my content and the types of accounts I might want to follow me. Interesting... right? But also arguably risky...

Of course, this costs money. Seemingly, not alot a lot. But Insta users are paying for these third party tools (or even people) to use their accounts in this way. Unfortunately, it would seem that bots are far more effective than Instagram's own advertising tools. Which is insane.

British fashion blog
Jaquard Blazer, M&S (similar) - Striped t-shirt, Primark (similar) - Mini bag, House of Holland - Frill trousers, Missguided (similar) - Platform Boots, Topshop (similar) - Fishnet socks, ASOS

Why are people using this technique?

These automated tools are a way of combating the Instagram algorithm that so many of us love to hate... and tweet about! The algorithm isn't making life easy for a lot of us. You can read more about the changes made last year here. Growth and post engagement has, for many, been detrimented by the way Instagram now works. Very shit when you put so much hard work into your content.

From what I can see, bots are being used to help generate traction on posts and followers. This may be because they want to up their numbers, or it could have a more direct motive. Someone could be using bots to benefit their outlook for gaining access brands, marketers and PRs - even to earn money through 'delivering' ROI on campaigns (likes on photos).

Now, this reasoning for using bots isn't news to me at all. Working in marketing, I know you need to watch out for this kind of stuff. Of course people are out, in some instances, to seek big brand collabs and money through generating impressive (fake) stats.

The industry is heavily focused on follower numbers - as you may well have experienced. Campaigns with follower number requirements, where you won't even be considered if you're outside 20k.

Things are changing though, and a lot of agencies and brands are opting for bloggers with strong engagement rates (total likes and comments on a photo, as a percentage of your total Instagram following) rather than huge follower counts, to guarantee impact and maximum ROI. Bots can help to boost these rates. Although, this isn't guaranteed. And if you were to start using this tactic and then stopped, I'd anticipate your engagement would fall drastically. Naht good.

Robyn Mayday style blogUK fashion blog

How can I find out who is using bots?

After reading that bots are 'common', naturally, I wanted to try to suss out who was using them. Seeking real-life evidence, I felt like I was that nasal presenter from Cheaters. But in all seriousness, I really questioned the commonality of the tactic and didn't think I'd be able to spot it.

I went to check my own Instagram and it was confirmed. Yes. There were indeed people I followed quite clearly using bots.

If you were hoping I'd call out names here, I won't be. I'm not down with that. But I will tell you how I sussed out those Instagrammers blatantly using automated tools.

With bots liking a loads of supposedly 'relevant' pics automatically on behalf of an account, I thought checking out my much neglected 'following' toggle on the likes page was a good place to start. Although, I thought the bots were supposed to be pretty clever in the posts they were liking. So I shouldn't have been able to notice any weirdness, right? Well... erm, WRONG. I definitely saw clear evidence of bot-usage.

After scrolling for all of 15 seconds I found at least 4 accounts who were clearly using automated tools. I'm genuinely chuckling as I recall the photos they were apparently 'liking'. A sequence of seriously bizarre posts. I'm talking photos of babies dummies, from an account about babies dummies (erm, u ok hun?). To over-airbrushed head shots of people posted by (clearly) fake accounts, or even weird cartoons, that I can't even begin describe.


I would be horrified to see my account being used in that kind of way. And embarrassed, actually.

Some of the accounts that seemed to be using bots were bloggers / Instagrammers with sub 20k followers, trying prompt some growth. But aside from those 'smaller' accounts... there were also accounts with half a million followers doing this too. I was particularly weirded out by seeing that.

There are other ways of spotting people using bots. And, of course, there's a margin for error with my method. You could have been hacked, or you might just really like baby dummies...? But if you kept an eye on your 'following' likes feed, you'd soon spot patterns of weird post likes. The ones I'd found were blatantly obvious. But I'm sure there will be some bots that can go relatively undetected.

Robyn Mayday style blogger fishnet socks with boots

Where do I stand on the use of bots?

I've tried to keep the information in this post opinion-free. I've failed at that, I know... but that's because, personally, I'm really against the use of bots. And according to the (tiny) twitter poll I ran last week, 64% of you felt the same.

Like I mentioned in my previous post, authenticity and honesty are massive reasons for my love for the blogging community. And I believe that any influencer / blogger should take authenticity seriously, or it will come back to bite you in the ass. I feel that this technique is disingenuous. And that people need to be cautious with it for several reasons.

The movement towards brands and PRs valuing engagement, rather than pure 'influence' is an interesting addition to the mix. I mentioned too that I'd expect if you were to stop using bots, your engagement would plummet. So I almost feel that by using them, your digging yourself a deeper and deeper hole as time goes on. You'd have to keep spending money and trusting these 'tools' to keep the facade going.

Needless to say, you're likely putting yourself at higher risk of being hacked. And your Instagram homepage feed will go to shit - completely going in the face of it's purpose to bring you the content you love most.

Aside from this, we don't know when the next Instagram algorithm change will be and I'd anticipate if their advertising is loosing out to bots, they'll revise the algorithm to kill off these techniques in the near future. Instagram want your money, they don't want it going to third parties. I'm convinced they will find a way to resolve that.

I'll admit, I've now unfollowed a few people on the basis of them noticeably using bots. Because it's made me feel pretty sad that numbers matter this much to people and a bit deceived. Did they really like my post? I'm no longer participating in comment pods for similar reasons too. Sure, it's nice to have more followers, but I'd like to know that I'd earned them. And as I've not personally seen anyone admit to using the bot tools, I'm guessing it is an underhand thing within the industry, whereas comment pods seem to be the norm.

So, what do you think about bots? Do you use them? Did you know about this before? I'm genuinely really interested to hear your opinions and experiences of bots so please leave a comment!



  1. Yes, yes and YES. You've really nailed this post. I tried the Instagram promotion, as you saw, but yeah it totally failed. It's so sad that this Instagram bot thing is probably a better way of getting engagement. I personally am totally against it. I HATE the idea of comments and likes going to accounts that I can't control. Don't you also hate it when you get a 'bot comment' on your own posts saying something crap like 'cool'???!? I'd hate to inflict that on somebody else and come across as fake!

    Robyn /

    1. Thank you!! Yeah the lack of control is scary! I really hate bot comments too - you can always spot them! I've definitely deleted a couple because they were so random! x

  2. Truly loved this post Robyn. You write SO wonderfully. After the weekends huge outing of influencer bots over on twitter it's turned me into a mini Miss Marple and it truly upsets me that some of my faves have dabbled with/continue to dabble with bots.
    Thanks for this blogpost lovely and for discussing it without picking on anyone. I agree that we need to tackle this problem as it's not cool, but I really don't agree with the online bullying that has taken place this weekend. Well done girlie x

    ALSO, your imagery and Instagram feed is one of my absolute faves right now so keep doing whatcha doing. Your style is reet up my street!!!!

  3. This is essential in light of the fact that Instagram clients can utilize hashtags to scan for posts.

  4. On the off chance that you every now and again post intriguing pictures that element your item benefit on Instagram, clients will probably tail you there than on some other Social Network. buy real Instagram followers

  5. Instagram is a long range interpersonal communication application that was intended to give you a chance to share recordings and photographs on the web.https://www.Brsm.Io/instagram-followers/

  6. Globalwebsolution team works with passion and dedication. We provide high quality service and extra ordinary customer support. Our professional SEO experts always apply advanced strategies to make work compatible with Google updates. 

  7. So whether you're a small business or a big one, a budgeted business or one with a sufficiently large marketing budget, you must use Instagram as a marketing tool for your business get more instagram followers

  8. Utilize Instagram to flaunt your item/benefit and even your corporate culture by catching real to life office minutes.
    Best site to buy real instagram followers uk
    Buy 10k instagram followers cheap
    Buy instagram random comments

  9. Hi How are you ??? This is so Informative Post thanks for share have nice day
    Buy Instagram Followers UK

  10. Instagram is one more of the numerous person to person communication destinations working out on the web followers for instagram

  11. Awesome article, I like all the pics which was shared in this. You can visit for Cheap Active Instagram Followers, I also use it.

  12. Getting a lot of followers in Instagram is the best way to get a lot of audience in your profile. There are a lot of ways to achieve it. Buy Instagram followers UK

  13. Always use Instagram daily to post updates for your business. It will always be a good exposure. Get more likes on Instagram

  14. Hashtags allow users to make your contents searchable and are important if you want to increase your followers Instagram marketing

  15. You post might be the post that gets them to join Instagram visit now

  16. Always be friendly to everyone and appreciate their time to connect with you on your page. Always ensure you listen to your clients.BuySocialMediaMarketing is introducing Soundcloud services

  17. Thusly, Instagram clients who additionally geo-label this same area will have the capacity to see your photograph, which will ideally urge them to take after your organizations real followers for instagram at Brandbuilders

  18. You can network with friends and the world via Instagram. Instagram can be used for marketing purposes. Instagram marketing can improve your brand's visibility. Buy instant followers on instagram cheap

  19. You extremely just need to center in around how to create salary with Instagram and I'm certain you'll be one of them. Instagram follower tips

  20. while it seems at first sight that this is only a simple and practical way to share photos with your friends, there is actually a lot more to it than that buy ig followers

  21. Hey,
    I definitely glad found this website sooner or later. Really informative and inoperative, Thanks for the post and attempt! Please hold sharing more such blog. Buy uk instagram followers cheap

  22. This will enhance client created substance and validity and additionally advance the perceivability of your items and business. buy real instagram followers

  23. This will enhance client created substance and validity and in addition advance the perceivability of your items and business.instagram

  24. You really got a sense of style and photos are great! People on instagram like such content. Did you think about creating your fashion blog on Instagram? At the beginning it is difficult to find your audience. But you can buy Instagram views and become a famous blogger.

  25. Instagram is one of several effective social media tools that you should consider leveraging for your Instagram followers and get your business promoted as fast as possible.

  26. Look to develop associations with them. Talk with different clients and express gratitude toward them for sharing pictures identified with your image. instagram growth service

  27. Instagram can be used for many other purposes e.g affiliate marketing, eCommerce and influencers marketing. Followers are must in every case so why not buy uk instagram followersfrom number one provider. Buy Active Instagram Followers UK

  28. Your work is very good and I appreciate you and hopping for some more informative posts. Thank you for sharing great information to us. Buy Instagram Followers UK

  29. So you always choose Valencia over Willow? We all like some filters more than the rest of them. And wouldn't it be wonderful if your favorite filters could appear in the beginning of the list? You can actually rearrange your filters with a simple trick. Start by editing a picture and go to far right in the list of filters and tap on "manage". Now, press long on the three grey buy instagram followers uk filter and drag it to arrange in your desired order.

  30. Great article and awesome website. All th content is great . You can also buy instagram followers to boost your account.

  31. This will enhance client created substance and believability just as advance the perceivability of your items and business. Your Instagram adherents can fundamentally impact the achievement of your endeavor, and you ought to keep in mind them.

  32. Presently you motivate a total thought regarding approaches to make money with Instagram. instagram followers

  33. Hashtags are relevant in Instagram marketing. You need to use them because Instagram users interact using hashtags.real followers for instagram

  34. Very Interesting post. You have clearly define what are Instagram bots. Thanks for sharing this blog post.

    At MrInsta you can buy 250 Instagram Followers at just $7 - All the followers are active Instagram Followers and 100% Safe for your Instagram account.

  35. Nice post! Thanks for the Sharing this valuable Post. You can
    Buy Real Instagram Videos Views Netsbar offer 10% extra videos views.

  36. The best place to buy Instagram followers UK |Real Active| from boostlize. Complete business and different solution to get famous on Instagram.
    buy Instagram comments

  37. I am delighted to come to such a wonderful blog. I am really very impressed to read from top to bottom. I read every single line and understand the essence of every single word. I appreciate all efforts. Buy Real Instagram Followers




© Robyn Mayday | UK Fashion and Style Blog
Design by The Basic Page